Download Battles to Bridges: U.S. Strategic Communication and Public by R. S Zaharna PDF

By R. S Zaharna

This publication tackles the urgent have to extend the imaginative and prescient of strategic US public diplomacy. It explores the interaction of strength politics, tradition, id, and conversation and explains how the underlying verbal exchange and political dynamics have redefined what 'strategic conversation' ability in modern day foreign area.

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Extra info for Battles to Bridges: U.S. Strategic Communication and Public Diplomacy after 9/11

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Journalists cited interference by the Coalition Provisional Authority (CPA), which was charged with stabilizing the political situation on the ground. 60 By late fall 2003, SAIC was significantly over budget, and the IMN was failing to lure Iraqi viewers away from the more popular satellite stations Al-Jazeera and Al-Arabiya. After a scathing review of SAIC’s performance by the Inspector General of the Defense Department, the Pentagon solicited new bids. In January 2004, the Pentagon awarded a $96 million contract to Harris Corporation, a Florida-based communications equipment maker, to take over the IMN.

The Pentagon’s contributions to America’s public diplomacy efforts, discussed in later chapters, were most closely associated with America’s military efforts, both in terms of their timing and focus. The White House established the Office of Global Communication in July 2002 in an attempt to coordinate America’s message. Everyday the office distributed “talking points” to explain and clarify American policies. Both the House and Senate held numerous committee and subcommittee hearings on public diplomacy in the Middle East as well as other regions.

Military power. Another gap, and perhaps related to perceptions of power, was the extent to which America consulted with its allies. S. ”80 This American perception, as the Pew Research Center noted, was “strikingly at odds” with international sentiment which saw America acting in its own interest. ”81 The perceptual disconnect between Americans and non-Americans on the war on terrorism was evident on several levels during this critical early period. The majority of Americans differed with the international community on how they viewed the war in Iraq and the larger war on terrorism.

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