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By J. C. Huebsch (Auth.)

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2 Ascendant or upward communication Ascendant communication is based on the employee-employer relationship. Top management which is sensitive to the feelings and opinions of its employees permits as many opportunities as possible for upward communication. Often employees need to communicate about their own self-appraisal; in order to establish their degree of success in their job they have to communicate with supervisors. In many cases it is necessary for employees to report to employers on the performance or development of fellow employees or colleagues.

This is a one-way model. Osgood's model gives sender and receiver equal status in the communication process. This is closer to the ideal communication condition propagated by Van Schoor and others. 11): environment, stimuli, communicator (sender/messenger/encoder), language structures, understanding, inter-subjectivity, evaluation of message, message, channel or media, receiver (recipient, decoder), response/feedback/reaction, sensory perception and source/encoding action, as well as decoding. 11 Dements of the communication process Note: This figure suggests a continuous interaction between communicator and receiver and that evaluation, the exchange of opinions and any other physiologicalpsychological activity are ongoing processes.

This visual presentation also enables the communicatee to interpret complex data easily. Understanding is facilitated, time is saved, monotony is eliminated, relations are illustrated concisely and effectively, the general tendencies or overall impressions are clearer and transmission is rapid. 1 Tables Tables are graphic illustrations which present combinations of numbers and words in a specific format. Tables present data more accurately than graphs because they include precise figures rather than pictorial representations of rounded estimates.

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