Download Creativity and Convention: The Pragmatics of Everyday by Rosa E. Vega Moreno PDF

By Rosa E. Vega Moreno

This e-book deals a practical account of the translation of daily metaphorical and idiomatic expressions. utilizing the framework of Relevance thought, it reanalyses the result of fresh experimental learn on figurative utterances and offers a singular account of the interaction of creativity and conference in figurative interpretation, exhibiting how gains ‘emerge’ in the course of metaphor comprehension and the way literal which means contributes to idiom comprehension. The crucial declare is that the brain is very selective whilst processing details, and that during the pragmatic interpretation of either literal and figurative utterances, this selectivity frequently ends up in the production of latest (‘ad hoc’) thoughts or the standardization of pragmatic workouts. With this method, the comprehension of metaphors and idioms calls for no unique pragmatic ideas or tactics now not required for the translation of standard literal utterances, yet follows from an automated tendency in the direction of selective processing that's itself a derivative of Sperber and Wilson’s Cognitive precept of Relevance.

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Extra resources for Creativity and Convention: The Pragmatics of Everyday Figurative Speech

Sample text

The point of the examples is, however, not to explain mistakes in production but to explain why people typically fail to spot these mistakes and incongruencies in normal comprehension. The hypothesis that people process information to different depths sheds light on these examples. We can argue that the hearer of (3) may not spot the misuse of the word penguin for pigeon because he has processed the linguistic information associated with the word rather shallowly, merely perceiving that the word contains certain letters or certain sounds.

An utterance) is presented to us, it automatically triggers a more or less specific expectation about how this information will be relevant to us on this occasion. In producing an ostensive stimulus, say an utterance, the speaker requests the hearer’s attention. In return for the demand on his attention and processing resources, the hearer is entitled to presume that the speaker’s utterance will be optimally relevant to him: Optimal Relevance An utterance is optimally relevant iff a. It is relevant enough to be worth the hearer’s processing effort.

According to this theory, continuous pressure towards increasing efficiency has resulted in the development of a dedicated cognitive mechanism (a module) that recognises and processes ostensive stimuli (Sperber, 2000; Wilson, 2000, 2002, 2003; Wilson and Sperber, 2002). The relevance-theoretic comprehension procedure is given below: Relevance-theoretic Comprehension Procedure a. ) in order of accessibility. b. Stop once your expectations of relevance are satisfied. This comprehension procedure is seen as having biologically developed in evolution in such a way that it is automatically triggered by an ostensive stimulus, and guides the recovery, by inference, of the hypotheses about the intended interpretation.

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